EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool

We talk with Leslie and Ahmad, the founders of HappyLlamaTech,
who created the SoCool Smart Pet Feeder — the first refrigerated
feeder designed to keep your pet’s meals fresh, even when you're
not home.


What began as a DIY solution quickly turned into a full-fledged
Indiegogo campaign, raising over $196,000 from more than 400
backers—most of whom were first-time crowdfunders.


You’ll learn:


How they went from 3D-printed prototypes to factory-ready
manufacturing

Why being on the ground in China was critical to ensuring
quality

The hidden challenges of injection molding and rapid
iteration

What they'd change if they had to launch again



If you're creating a physical product or tackling hardware as a
first-time founder, this episode is filled with raw, honest
advice.


Resources and Tools Mentioned:


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