Scaling Up: Squadron's Growth and Exclusive Convention Kits

From logistics nightmares to groundbreaking special editions,
Brandon Lowe takes us behind the scenes of Squadron's evolution
into a new era for model enthusiasts. After logging countless
miles between trade shows and completing their tenth move in
twenty years, Squadron has finally settled into their Chattanooga
headquarters, transforming their operation and expanding their
customer offerings.

The relocation story reveals why shipping logistics became the
primary driver behind Squadron's move. "If we had to pick one
reason to move, that was it," Brandon explains, detailing how the
small-town postal facilities in Ellijay simply couldn't handle
their volume. Now with dedicated large-vehicle pickups daily,
Squadron can focus on growth rather than delivery
headaches.

After a year of transition, Squadron's 2,500 square foot retail
space is now welcoming visitors Monday through Friday. For many
customers, seeing the warehouse's 20,000 square feet of inventory
has become an experience in itself: "It was kind of funny. He had
been there for a good little while, so I just said, 'hey, would
you like to see the warehouse?'... and I took him to the other
20,000 square feet beyond the 2,000 he was looking at."

The conversation shifts to Squadron's innovative
community-building initiatives. Their Eagle Club provides
enhanced benefits including reduced shipping thresholds, while a
private Facebook group connects customers sharing projects and
techniques. Brandon's philosophy shines through: "Hopefully it
becomes a community of modeling friendship."

The most exciting revelation concerns Squadron's groundbreaking
partnership with the IPMS Nationals host chapter. For the first
time ever, they're creating official convention exclusive model
kits featuring the show logo. The first announced exclusive, a
MiniArt P-47D Razorback, represents something completely new for
the hobby. "I hope that it helps the show in general, in the
sense that there's something here that I can only get here,"
Brandon explains, drawing parallels to comic convention
exclusives.

Through shipping challenges, tariff uncertainties, and continuous
innovation, Brandon's passion for the modeling community remains
unwavering: "The customers in the hobby industry are some of the
nicest, most understanding people I have ever met." Visit
Squadron's retail space, tune into their Wednesday night
livestreams, or meet them at the IPMS Nationals to experience
firsthand how they're reshaping the hobby landscape.
SQUADRON
Adding to the stash since 1968

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