100 with K-SWISS President Barney Waters

THANK YOU FOR 100 EPISODES!!! For the 100th anniversary, I
wanted to invite Barney as the President of K-Swiss to talk about
the Ups and Downs of a cultural brand that has fundamentally
impacted my life since I'm 8 years old.K-Swiss is not just a
cultural brand to lots of us. It's a brand that has experienced ups
and downs. Through a positioning of the market of my audience,
which is entrepreneurship and through collaborations with GaryVee
for example, K-Swiss is reaching for the moon again. The brand has
got lots of awareness the last couple of years and fundamentally
lots of credits go to the President behind the brand which is
Barney Waters. K-Swiss focuses on the CEOs wearing sneakers.
It's supposed to be the brand for the entrepreneurs of the future.
How is K-Swiss executing on this powerful idea? Barney will tell us
more in the interview. It's been a blast, enjoy! If you like
it, please let me a review on iTunes - it would be more than
appreciated! :-) SHOWNOTESK-Swiss WebsiteCEOs wear Sneakers
Podcast by K-SwissBarney on InstagramBook: The One ThingBook: The
Power of NowThank you for listening. Connect with me on Instagram,
Twitter and LinkedIn @maxelster. All the best!