124 with Long-Time Marketing Icon Ted Rubin

Ted Rubin has been been in the marketing space for decades now.
In 1997, he started out working for Seth Godin at Yoyodyne where
his career in the online industry began. Besides learning  a
lot from Seth, he went through the whole process of Yoyodyne
being acquired in 1998 by Yahoo as well. 


He served as the Social Media advisor to Big Fuel Communications
which was also acquired in 2011 to the Publicis Group, OpenSky
(also acquired by Alibaba) and many others where he either took
part as the CMO or led his marketing view on the Advisory Boards
of several companies. In addition to that, he was named Forbes
Top 50 Social Media Power Influencers and has written books about
the "Return on Relationships" and "The Age Of Influence". He is
currently writing another book with John Andrews, titled Retail
Relevancy. 


We chat about 


his path and his personal learnings working together with
Seth as well 

the power of building long-term relationships 

his concrete tips of building a startup through the power of
marketing practically 



Enjoy the chat!