Extra: Annalise Nielsen, from Pacific Content and Lower Street

Annalise Nielsen shares her expert insights on YouTube's
dominance in podcast consumption and why video strategy needs
careful consideration rather than automatic implementation. She
explains how different audiences require different approaches to
content creation and platform distribution.

• YouTube is now the top platform for podcast consumption, but
this doesn't mean video is right for every show
• Only about 30% of podcast consumption happens on YouTube, and
much of this isn't active video watching
• Live podcasting is growing as a way to build audience
interaction and deeper parasocial relationships
• Spotify's pivot to video seems disconnected from how users
typically engage with the platform
• The "attention diet" concept helps creators understand where
their target audience already spends time
• Podcast diversity is declining despite women controlling most
purchasing decisions
• Different audience segments (executives vs. young consumers)
require completely different format approaches
• Video podcast creation requires significant investment and
means sacrificing some audio-only capabilities




Send James & Sam a message


Support the show


Connect With Us:


Email: weekly@podnews.net

Fediverse: @james@bne.social and
@samsethi@podcastindex.social

Support us: www.buzzsprout.com/1538779/support

Get Podnews: podnews.net