Spotify Chasing YouTube While Ads Fall Short - and JAR Podcast Solutions
1 Stunde 25 Minuten
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James Cridland and Sam Sethi explore Spotify's mixed financial
results showing strong overall growth but declining ad revenue,
alongside their increasing focus on video podcasts at the expense
of audio-only content.
• Spotify's ads business struggling despite growth in users and
profit
• VP of Global Advertising Lee Brown leaving Spotify "by mutual
agreement"
• Video consumption growing 20 times faster than audio-only on
Spotify
• 16:9 image formats creating problems for traditional podcast
artwork
• JAR Audio rebranding to JAR Podcast Solutions with focus on
measurable results: Roger Nairn explains how brands now see
real value in podcasts beyond CEO vanity projects
• RSS.com launching PAID (Programmatic Ads Inserted Dynamically)
with $1 minimum payout
• YouTube CEO Neil Mohan claiming "it's all over" for audio
podcasting as video dominates
• Acast financial results showing US becoming their largest
market despite executive departures
• Apple iOS enhanced dialogue feature improving podcast listening
experience
• Podcast image tag offering potential solution to artwork format
challenges
• Secure RSS and podcast monetization models being developed for
premium content
• Overcast apparently working on transcript features for
podcasts
• Rode introducing Call Me feature for remote podcast
recording
• True Fans positioning as a "value exchange" between creators
and listeners
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