Spotify Chasing YouTube While Ads Fall Short - and JAR Podcast Solutions

Spotify Chasing YouTube While Ads Fall Short - and JAR Podcast Solutions

1 Stunde 25 Minuten

Beschreibung

vor 4 Monaten

James Cridland and Sam Sethi explore Spotify's mixed financial
results showing strong overall growth but declining ad revenue,
alongside their increasing focus on video podcasts at the expense
of audio-only content.

• Spotify's ads business struggling despite growth in users and
profit
• VP of Global Advertising Lee Brown leaving Spotify "by mutual
agreement"
• Video consumption growing 20 times faster than audio-only on
Spotify
• 16:9 image formats creating problems for traditional podcast
artwork
• JAR Audio rebranding to JAR Podcast Solutions with focus on
measurable results: Roger Nairn explains how brands now see
real value in podcasts beyond CEO vanity projects
• RSS.com launching PAID (Programmatic Ads Inserted Dynamically)
with $1 minimum payout
• YouTube CEO Neil Mohan claiming "it's all over" for audio
podcasting as video dominates
• Acast financial results showing US becoming their largest
market despite executive departures
• Apple iOS enhanced dialogue feature improving podcast listening
experience
• Podcast image tag offering potential solution to artwork format
challenges
• Secure RSS and podcast monetization models being developed for
premium content
• Overcast apparently working on transcript features for
podcasts
• Rode introducing Call Me feature for remote podcast
recording
• True Fans positioning as a "value exchange" between creators
and listeners

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