How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)

One of our most listened to episodes, we're bringing back Chris
Walker, CEO at Passetto (previously Founder and CEO of Refine Labs,
a progressive demand generation agency that challenges the status
quo in B2B marketing). Before launching Refine Labs, Chris led
marketing at two B2B firms where he built the foundation of his
unique perspective on demand generation. Now, at Passetto, a Growth
Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+, Chris
helps CEOs and CFOs get instant GTM clarity. Chris joined our host
Alex on an exclusive founder members only workshop as part of our
SaaStock Founder Membership (SFM), to share how you can grow your
business and improve your demand generation strategies.  
    Check out the other ways SaaStock is helping SaaS
founders move their business forward:  SaaStock Europe: 14-15
October 2025 | Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)