How the CRO of Datarails Helped Move From 90% Outbound to 90% Inbound

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Aviv Canaani, CRO at Datarails, who shares how he helped
move the company from 90% outbound to 90% inbound. "One of our best
performing ads is something actually I saw, usually it comes from
the team, but I saw this TikTok ad for I think it was a B2C
company. Something like, someone asked a lady a question and
whatever they ask she says 'yup'. 'Oh, does it do this?' 'Yup'.
'Does it do this?' 'Yup'. So I sent it to the team. I'm like, let's
try to do something like that for Datarails. It's been our one of
our best performing ads on TikTok. So I think it's really
understanding, you know, the channel you're focused on and you have
to create the fun, engaging videos that align with what works in
the channel, but with our own spin of marketing, our own software."
Aviv shares: • Diversification and reducing dependency on any
single ad channel • TikTok success in B2B; from user-generated
content to understanding the algorithm • Reducing attribution
confusion: the simple switch the DataRails team made to categorise
and analyse data • How they've scaled their marketing budget in
direct proportion to AE hiring: their data-driven system that
predicts meeting generation based on marketing spend • His
transition from VP Marketing to CRO and his biggest learning
managing sales teams • Combat rising ad costs: why creating
platform-specific content rather than using a one-size-fits-all
strategy is key and more!       Check out the other
ways SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
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members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)