The Truth About AI in SaaS: Nathan Latka Debates Microsoft's CEO Prediction

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Nathan Latka, CEO and Chief Investment Officer at
Founderpath (and the powerhouse behind SaaSOpen!), as he shares the
truth about AI in SaaS ...and why it counters Microsoft's CEOs
prediction. "I would get emails from real sales reps all the time
that were terribly written and they'd go right to spam. I'd also
get emails from CEOs that were really well written and I would
click them or I'd reply and I engage. Nothing changes. All that
changes now is that people with less resources can maybe get an
outbound campaign going faster. But if you don't structure it in a
way that captures the recipient's attention and gets them to reply
like it's just useless, you're just spraying and praying. You're
just paying for ChatGPT and credits that you know got you no value.
So this is why the biggest in demand job towers here is going to be
prompt marketing." Nathan shares: • His counter to Satya Nadella:
how AI is transforming SaaS pricing to usage-based models ...not
killing the industry! • While many SaaS companies are rushing to
add AI labels to their marketing, the real opportunity lies in
using AI to reduce friction points and help users reach value
faster • Why ChatGPT and AI tools have replaced review sites as the
go-to for software recommendations • The key to appearing in AI
tool recommendations (and why it isn't about gaming the system) •
The rise of "prompt marketing" - how to stand out in a world of
AI-generated content • How domain ratings and SEO fundamentals will
remain a crucial part for AI tool visibility and rankings and more!
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