How the Best Founders Learn to Scale Themselves as Their Company Scales

One of our most listened to episodes, we're bringing back Keji
Mustapha, CMO at Partech, who shares how the best founders scale
themselves as their companies scale. "If more founders did that,
they would probably enjoy what they were doing more. I mean, you
quit your job and set out on this journey to build this incredible
utopia that you see because you're excited about it. And then if
you don't actually get to be excited about it because it begins to
drain you, then it's all for nothing. And I think it's a shame. I
think you should enjoy the journey while you're on it. And you can
only do that if you set boundaries and make time for other things."
Keji shares: • The importance of self-awareness and humility (that
means knowing when you're not the best person for a task, and
admitting it) • Her mantra for hiring great talent - emphasising
that leaving a position unfilled is preferable to hiring the wrong
person who creates problems for the team • At what stage a founder
should get a virtual or executive assistant to help with workload •
Why setting boundaries is absolutely essential for founders • Why
leaning into imposter syndrome helps founders be better and more!
      Check out the other ways SaaStock is helping
SaaS founders move their business forward:  SaaStock Europe:
14-15 October 2025 | Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)