From $150M SaaS exit to building again: Larry Kim on growth and acquisition

Host Alex Theuma is joined by Larry Kim, Founder and CEO at
Customers.ai.


"With the benefit of hindsight, it could have been done with even
less than $18M. I think what happens is when you raise money, it
allows you to make bets that you might not have otherwise made
had you been operating on the edge of a knife."


In this 35 minute episode, Larry shares:


– How he transformed a consulting business into a $55M ARR SaaS
company.


– The content marketing strategy that generated 50,000 leads per
month.


– Lessons from his $150M exit to Gannett (USA Today’s parent
company).


– Why traditional inbound marketing is no longer effective in
2025.


– How his new company, Customers.ai, is reshaping digital
marketing and lead generation.


– His learnings on bootstrapping vs. raising venture capital.


Follow Larry Kim: https://www.linkedin.com/in/larrykim/ 


Website: Customers.ai 


Hear more from Larry Kim at SaaStock USA – He'll be speaking on
the Founderpath Center stage sharing more on the WordStream
journey and how to know when to sell. 
 


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)