How Tally bootstrapped to 60k MRR with a team of five
This episode is a re-run of one of our top episodes from 2023. Host
Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who
shares how the company bootstrapped to 60K MRR with a team of five.
Marie shares: - The choice to bootstrap Tally. - Gener
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This episode is a re-run of one of our top episodes from 2023. Host
Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who
shares how the company bootstrapped to 60K MRR with a team of five.
Marie shares: - The choice to bootstrap Tally. - Generational
expectations for how to 'set yourself up for success' vs reality. -
How Tally is positioned against its competition in the form
building space. - The journey from idea to securing Tally's first
users (including the little trick she used on ProductHunt). - Why
Tally chose a freemium model. Guest links: Since this recording,
Tally has scaled to $2M ARR - still with a team of five. You can
follow the story on the Tally blog:
https://blog.tally.so/we-crossed-2m-arr-with-a-bootstrapped-team-of-5/
LinkedIn: https://www.linkedin.com/in/mariemartens/ Website:
https://tally.so/ Check out the other ways
SaaStock is helping SaaS founders move their business
forward: SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)
Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who
shares how the company bootstrapped to 60K MRR with a team of five.
Marie shares: - The choice to bootstrap Tally. - Generational
expectations for how to 'set yourself up for success' vs reality. -
How Tally is positioned against its competition in the form
building space. - The journey from idea to securing Tally's first
users (including the little trick she used on ProductHunt). - Why
Tally chose a freemium model. Guest links: Since this recording,
Tally has scaled to $2M ARR - still with a team of five. You can
follow the story on the Tally blog:
https://blog.tally.so/we-crossed-2m-arr-with-a-bootstrapped-team-of-5/
LinkedIn: https://www.linkedin.com/in/mariemartens/ Website:
https://tally.so/ Check out the other ways
SaaStock is helping SaaS founders move their business
forward: SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)
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