Freeman's Bob Priest-Heck on His New 'Inside Live Events' Book

Former Freeman Company CEO Bob Priest-Heck has helmed one the
largest events industry companies in the world, collecting a vast
reservoir of knowledge on the profession.
Now, in tandem with Freeman Board Chair Carrie Freeman Parsons,
he's put that knowledge down on paper in their new
book Inside Live Events.


Meetings Today's Tyler Davidson sat down with Priest-Heck to
discuss why the book is such a valuable resource for meeting and
event planners, as well as key industry trends and the importance
of sharing our knowledge with the next generation of meeting
professionals.