Tariff Talk With Voices in Advocacy's Roger Rickard

The threat by the Trump Administration to levy significant
tariffs against three of the biggest trading partners of the U.S.
became reality March 4, 2025, and the impact on the meeting and
events industry is still unfolding.


Meetings Today’s Tyler Davidson engaged Voices in Advocacy’s
Roger Rickard, the leading expert on political advocacy in the
meetings industry and beyond, to gauge how the 25% tariffs on
Mexico and Canada, and now 20% on China—and reciprocal actions by
those nations—may touch the industry.


Will meeting and event costs skyrocket? Will international
attendance plummet? Will organizations from those countries take
a pass on bringing their events to the U.S.?


At the time of recording the impact was far from clear, but
Rickard outlines some very real scenarios as well as provides
resources for how those in the meetings and events industry can
reach out to their political representatives to make sure their
voices are heard.