Navigating Data Brokering and Privacy

In a world where data is more important than ever, understanding
how it is acquired, shared, and misused is critical. Data brokers
work behind the scenes, amassing enormous amounts of personal
information from online activity, loyalty programs, and even
public records, often without the users' knowledge. This data
powers targeted marketing, scams, and even identity theft. But
what can be done to regain control of personal privacy? Today
we're diving deep into this topic with cybersecurity expert
Darius Belejevas, who has spent years assisting folks in removing
their data from these digital marketplaces. He is the head of
Incogni and Surfshark. 


In this chat, Darius is going to share how these sneaky data
brokers operate. He'll break down why it's such a big deal when
our data gets out there for all to see, and he'll arm us with
some solid strategies to keep our privacy intact. We’ll also look
at practical tactics that everyone can apply to limit their
exposure to hackers. We’ll discuss data sharing, using
privacy-focused products, and understanding legislation like GDPR
and CCPA. We also dive into the shifting landscape of digital
security, the role of AI in data collection and fraud, and what
the future of online privacy may look like. 
Show Notes:

[01:01] We learn about Darius's background.

[02:16] We learn about the creation of Incogni. 

[04:04] Data brokers are businesses who collect data and sell
it to other businesses. One problem can be lack of transparency
of what is happening to your data. 

[07:19] There are probably a few thousand data brokers.

[09:36] Does removing your data get you out of a breach?

[10:48] Limiting what we share. Prevention, consequences, and
clean up.

[12:22] When giving identifiers like your phone number, stop
and ask if you really need to do that.

[14:10] Some brokers make it way more difficult to remove
data.

[20:13] We talk about privacy regulations and how they can
help you or make things more difficult.

[22:12] How AI will make malicious activities easier to
scale.

[23:41] Have people given up on privacy? At the end of the
day, it's about personal comfort. 

[25:00] Privacy laws are helping with data broker
issues. 

[26:59] Being mindful about what you post online. Many people
don't want to share too much.

[29:56] Physical junk mail has decreased. 

[30:52] What to do today. Think about what you want to share.
Do you really need to subscribe?

[32:21] Use a service like Incogni to help you protect your
data.



Thanks for joining us on Easy Prey. Be sure to subscribe to
our podcast on iTunes and leave a nice review. 
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