Security Gaps Hackers Exploit

Scammers aren’t just phishing your inbox anymore—they’re
impersonating your voice, your face, and even your coworkers.
Deep fakes and social engineering have moved beyond clever tricks
and become powerful tools that bad actors are using to infiltrate
businesses, breach accounts, and dismantle trust at scale. What
used to take a hacker hours and expensive tools can now be done
in minutes by anyone with a Wi-Fi connection and a little
malicious intent.


Our guest today is Aaron Painter, CEO of Nametag, a company
leading the charge in next-generation identity verification.
Aaron’s background includes 14 years at Microsoft and executive
roles in cloud tech across Europe and Asia. After witnessing
firsthand how easily identity theft could unravel
lives—especially during the shift to remote everything—he founded
Nametag to answer a critical question: how can we know who’s
really behind the screen? With Nametag, Aaron is building
real-time, high-security ID checks that are already reshaping how
help desks and businesses protect users.


In this conversation, we unpack the difference between
authentication and identity, why traditional methods like
security questions are dangerously outdated, and how mobile tech
and biometrics are changing the game. Aaron also shares practical
tips on protecting your most valuable digital asset—your
email—and what consumers and companies alike can do to stay ahead
of evolving threats. This one’s packed with insight, and more
relevant than ever.
Show Notes:

[00:54] Aaron is the CEO of Nametag. A company he started 5
years ago that focuses on identity verification at high-risk
moments.

[01:37] He spent 14 years at Microsoft working on product
including at Microsoft China. He also ran a cloud computing
company that was AWS's largest partner in Europe.

[02:12] When everything went remote in 2020, he discovered
that there were identity verification issues over phone lines.

[03:03] He began building technology that will help
accurately identify people when they call in to support or help
desks.

[04:22] Most of what we think of as identity is really just
authentication.

[07:41] A common new challenge is the rise of remote work and
people having to connect remotely. The rise of technologies that
make it easier to impersonate someone is also a problem.

[10:38] Knowing who you hire and who you're working with
matters.

[11:03] Deep fakes and voice cloning has become so much
easier. 

[15:47] How platforms have a responsibility to know their
users.

[18:11] How deep fakes  are being exploited in the
corporate world.

[19:30] The vulnerability is often the human processes. Back
doors and side doors are deleting ways that companies are
breached.

[23:53] High value accounts and companies that know they have
something to protect our early adopters of Aaron's technology.

[24:50] Identity verification methods including using mobile
phones. The device has cryptography.

[27:07] Behavioral biometrics include the way we walk or the
way we type.

[29:56] If you're working with a company that offers
additional security tools, take them up on it.

[34:04] Dating sites are starting to do verification
profiles.

[43:07] We all need to push for more secure ways to protect
our accounts.

[43:48] The importance of protecting your email.



Thanks for joining us on Easy Prey. Be sure to subscribe to
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