155. Understanding Authentic Branding with Julie Nemitz

Understanding Authentic Branding with Julie
Nemitz


 


Episode #155


 


Welcome back to The Creative Soulpreneur. In today's episode, we
reconnect with an extraordinary guest, Julie Nimitz. Julie's
journey from a theater kid in Michigan, mentored by influential
figures and inspired by a vibrant local theater scene, has taken
her through a compelling career in corporate marketing. She
merged her love for theater and her expertise in marketing to
help small theaters amplify their stories in innovative ways.
Now, Julie's entrepreneurial spirit and fearless nature have led
her to work with individual artists, guiding them to
authentically market themselves and their creative endeavors.
Join us as we explore Julie's inspiring path, her
transformational pivot from corporate to self-driven success, and
her passion for making a meaningful impact in the arts community.
This episode is packed with insights on blending creativity with
strategy to leave a lasting legacy in the world of arts and
theater.


 


Takeaways:




Embrace the Pivot: Julie transitioned from a
career in theater to corporate marketing, eventually founding
the Theater Marketing Lab and Broad Impact Network. Her
journey emphasizes the importance of fearlessly trying new
things and pivoting when necessary.




Personal Branding Matters: Both Julie and
Nick highlight the importance of personal branding for
artists and entrepreneurs. Knowing and authentically
presenting who you are can open doors and create meaningful
connections.




Building Community for Impact: Julie's
vision for the Broad Impact Network focuses on empowering
female artists and advocates to create together and drive
social change. This initiative underscores the power of
community in making a difference.




 


Julie Website


For Women in the Arts: Broad Impact Network


 


Julie Nemitz is a marketing mastermind
who's shaking things up in the world of the performing
arts. She is the founder of Theatre Marketing Lab,
a consultancy dedicated to helping thousands of theatre
artists and organizations grow audiences and amplify their
work in the digital space –with a big dose of content
marketing magic and a whole lot ofinnovative brand strategy.
Julie is passionate about working with theatremakers,
coaching them to harness the power of the internet to build
brands. Since 2019, over 2,800 theaters have benefitted
from training with the Theatre Marketing Lab
where theatermakers can take self-guided training,
group coaching sessions or collaborate one-on-one
with Julie. Her signature programs Sell The
Show! and Merrily We Roll Out: The Season
Reveal Launch Plan have impacted local
theatre marketing strategies from Glasgow to Melbourne and
everywhere in between. Julie’s newest
project, Broad Impact Network, will launch
in 2025. The program is a membership-based platform and community
for women passionate about entertainment and the creative
arts. Whether they are active contributors to the
industry or avid supporters, Broad Impact Network empowers
its members to celebrate, support, and shape the future of
the arts.


Our mission is to build a robust and engaged community of women
who actively support female-identifying artists, advocate
for freedom of artistic expression, and provide funding for
women-led film, television, music, and theatre
projects. Through community-driven initiatives—such as the
Broad Impact Grant Program, in-person
events Broads Night Out and Broads Night
In, and a gamified engagement system—members wield
their collective influence to amplify and celebrate women in
the arts. Prior to the launch of Theatre Marketing Lab in
2019, Julie had a nearly fifteen-year career in sales and
marketing with some of the top publishers and media
companies, including Playbill, People Magazine, Meredith
Dash Dot/Parents.com, and ScholasticPublishers. As a Vice
President of Partnership Marketing at Triad Retail Media, she
led her team to develop award-winning e-commerce content for
Walmart.com. Julie travels the country (and the internet)
speaking about marketing and the theatre industry for
organizations such as the American Association of Community
Theatre and The National Presenters Association and on
numerous podcasts. She is also adjunct faculty at Western
Michigan University, teaching Theatre Arts Marketing to the
next generation of artists.


In her spare time, Julie produces theatrical productions centered
on the female experience including co-creating the original
theatrical work “Does Anybody Have A Map? Motherhood In Stories
and Song” which premiered in 2020 and moved into a social media
content success story during the pandemic.


 


Nick Demos is a Tony and Olivier Award winning
Broadway producer, documentary filmmaker, conscious business
coach and manifestation expert. With over 15 years of teaching
pranayama (breath work), yoga and creativity as well as thirty
years in the entertainment industry, he has travelled from the
Tony Awards to ashrams and run a multi-million dollar business in
between. Nick helps you clear blocks and tap into your creative
intuition so you can tell your stories and manifest the business
and life of your dreams creating wealth and impact.