Don’t Mistake Risk For Stress: Direxion’s CEO Douglas Yones on Risk, Reward, and Leveraged ETFs

Don’t Mistake Risk For Stress: Direxion’s CEO Douglas Yoneson
Risk, Reward, and Leveraged ETFs


Guest: Douglas Yones CEO of Direxion





Company: Direxion ETF





Website: https://www.direxion.com/





AUM: $50 Billion





Bio:


As CEO of Direxion, Douglas Yones spearheads the company's
strategic growth, overseeing innovative ETF solutions for retail
and institutional investors. He drives partnerships with
regulators and distribution channels to solidify Direxion's
leadership in Leveraged and Non-traditional ETFs. With decades of
expertise in asset management, ETF structures, capital markets,
and compliance, Douglas serves on Direxion's Executive Management
Committee.


Previously, Douglas was Head of Exchange Traded Products at the
New York Stock Exchange, managing listings for ETPs, Closed-End
Funds, and SPACs. His tenure included supporting over 2,000 ETF
launches and consulting with more than 250 asset managers on
their inaugural funds. Before that, Douglas spent 17 years at
Vanguard, leading Domestic Equity Indexing/ETF Product Management
and contributing to ETF development across the United States,
Canada, Europe, Latin America, Asia and Australia.


Douglas holds a ChFC, CETF, an MBA from Villanova, and a
bachelor’s degree from Penn State. A FINRA-registered Options and
General Securities Principal, he is a prominent advocate for ETF
investor education globally. His contributions include the
creation of ETFcentral.com, furthering the development and
adoption of the Certified ETF Advisor CETF program, and producing
educational content via podcasts and digital platforms to advance
ETF adoption and understanding for investors worldwide.


Note: Please Read The Full Disclaimer On The Company's Website:


An investor should carefully consider a Fund’s investment
objective, risks, charges, and expenses before investing. A
Fund’s prospectus and summary prospectus contain this and other
information about the Direxion Shares. Click here to obtain a
Fund’s prospectus and summary prospectus or call 866-476-7523. A
Fund’s prospectus and summary prospectus should be read carefully
before investing.





Leveraged and Inverse ETFs pursue daily leveraged investment
objectives which means they are riskier than alternatives which
do not use leverage. They seek daily goals and should not be
expected to track the underlying index over periods longer than
one day. They are not suitable for all investors and should be
utilized only by sophisticated investors who understand leverage
risk and who actively manage their investments.





Direxion Funds Risks — An investment in the Funds involves risk,
including the possible loss of principal. The Funds are
non-diversified and include risks associated with concentration
risk which results from the Funds’ investments in a particular
industry or sector and can increase volatility over time. Active
and frequent trading associated with a regular rebalance of a
fund can cause the price to fluctuate, therefore impacting its
performance compared to other investment vehicles. For other
risks including correlation, compounding, market volatility and
risks specific to an industry or sector, please read the
prospectus.





Direxion Shares ETF Risks — An investment in the ETFs involves
risk, including the possible loss of principal. The ETFs are
non-diversified and include risks associated with concentration
that results from an ETF’s investments in a particular industry,
sector or company, which can increase volatility...





The rest of the disclaimer is on the company's website