AI and 'surveillance' pricing

Dynamic or 'surveillance' pricing is a relatively common
practice. But what's changed is the sheer volume of our personal
data available online, and how good AI has become at connecting
the dots. With news that Delta Airlines plans to use AI to set up
dynamic pricing for a large share of its flights, Marketplace's
Kimberly Adams explores how widespread this practice already is
in other industries. But first: social media buzz sent an
eclectic mix of stocks, or 'meme stocks,' on a volatile ride this
week. We look at why traders are making such risky bets. Plus, a
snapshot of how things are looking for mortgage brokers and
farmers right now.


Every story has an economic angle. Want some in your
inbox? Subscribe to our daily or weekly newsletter.


Marketplace is more than a radio show. Check out our original
reporting and financial literacy content
at marketplace.org — and consider making an
investment in our future.