The Prop Firm Model That Changes Everything With Brett Simba | 156

Brett Simba, CEO of Tradify, shares his journey from trading
during the 2016-2017 crypto boom to building Simba Stocks, a
popular trading community. He transitioned from a personal brand
to launching Tradeify, a scalable, faceless prop firm, to ensure
long-term growth. Brett delayed Tradify's launch to study
competitors and refine its business model for the evolving prop
firm space.


A recent platform issue tested Tradeify’s crisis management,
leading to valuable lessons for streamlining support processes.
Brett reflects on industry-wide problems, such as unsustainable
risk-reward models, and shares insights on maintaining a firm’s
credibility. Entrepreneurs are advised to focus on building
adaptable, customer-focused businesses with robust operational
foundations. Tradeify plans to scale further by automating
processes, expanding its team, and strengthening its position in
the prop firm space.


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