Expanding The World Of Opportunities With MARK ALEXANDER From GOLDEN ROBOT RECORDS

Interview by Kris Peters
Golden Robot Global Entertainment is a worldwide brand that prides
itself on being home to some of the most legendary bands and
up-and-coming artists in the world. Starting with just one band in
2015, the company has expanded quickly to meet demand and spans a
multitude of genres and styles. They are a truly global network,
with bands such as Filter, Orgy, The Answer, Shepherd's Reign, Rose
Tattoo and countless more on their successful roster.
But there is much more to Golden Robot Records than meets the eye,
with Mark Alexander, Golden Robot Global Entertainment Manager,
joining HEAVY to tell us about some exciting new developments that
will benefit musicians and artists of all levels of experience and
stature.
"Golden Robot Records started nearly ten years ago now," he began.
"It basically started because my son was on Australia's Got Talent
- he was about nine at the time, he's 21 now - and he nearly won
the show. Coming out of the show, we thought, we don't want him to
be a novelty. We want him to have some sort of legacy. So we put
him together with a couple of great guys and fantastic musicians -
Steve Balbi was one of them - and they made this great album. They
called it Orbiter and the band was called Moon. When I shopped that
around, nobody was interested, nobody gave a shit. So I thought,
you know what? I'm gonna do this myself. I'd given everybody a
little present to thank them, a little golden robot, and when it
was time to name the company we named it Golden Robot Records. We
started off hard. We were signing some great bands in the States
and Europe. I was working with Derek Shulman, who was the
ex-president of Roadrunner Records, and him and I went along and
got involved in quite a lot of things from about 2015, and we just
kept growing. (but) this is a different year for us. We've had the
hits and misses over the years. We've had some things that have
gone to number one. We've had some things that have been a
disaster, but that's the business. The good thing about being an
Aussie and working in the global world is if you make a mistake,
you can apologise and fix it and get on with it. If you're doing
something well, we'll celebrate it with you. It served its purpose,
and it served us well, and we've worked with some great bands.
We've got global distribution through physical and digital - and
we've just changed recently to an even better set up - great PR,
great marketing people. My team today is the best it's ever been.
We've had a few changes over the last six months, and I've got a
really good team that just gets on with it. We're just in it for
the music and to get the word out about Aussie music across the
world. It's exciting."
In the full interview, Mark tells us about the new developments at
Golden Robot Records including Robot Distro, how to best get your
music out there for mass consumption, what sorts of things a band
should have done as a unit before seeking representation, how to
successfully negotiate the music industry, how this all helps
Australian bands and music, their new singing with rock band ORGY,
future developments and more.


Become a supporter of this podcast:
https://www.spreaker.com/podcast/heavy-music-interviews--2687660/support.