The Power of Branding and Strategy for Law Firm Growth feat. Eric Morgan

Eric Morgan, the CEO and marketing strategist at Roux
Advertising, delves into the importance of branding and strategy
in legal marketing. With a focus on specialization rather than
being a generalist, Eric shares insights on how data-driven
approaches can help law firms grow and thrive in today's
competitive market. Tune in to learn how Eric's visionary
leadership and expertise have helped numerous law firms achieve
significant growth and success.





Lawyer Side Hustles


Lawyer side hustles can be great for diversifying income streams
and exploring entrepreneurial opportunities. As Eric Morgan
highlighted in the episode, lawyers often have a passion for the
business side of law firms. They may find fulfillment in
expanding their reach into new markets or industries. By
leveraging their legal expertise and understanding of branding
and marketing, lawyers can successfully venture into side
businesses that complement their legal practice. Eric's emphasis
on specialization and expertise resonates with the idea of
lawyers pursuing side hustles that align with their skills and
interests, ultimately enhancing their professional growth and
financial stability.
“I believe there are people that are going to law school now
who don't necessarily want to practice law. They just want to be in
the business of law firms,” shares Eric Morgan in Episode 151 of
You Are a Lawyer.

For lawyers considering side hustles, Eric's insight underscores
the importance of following one's passion and expertise, whether
it be in marketing, branding, or other business-related ventures.
By embracing a visionary approach and focusing on specialized
areas of interest, lawyers can effectively navigate the
complexities of running a side business while maintaining their
legal practice.





LISTEN TO LEARN


The significance of strategy in marketing and advertising

The value of specializing in specific industries rather than
being a generalist

How data analysis can drive marketing decisions and improve
business outcomes



WE ALSO DISCUSS


The evolution of the advertising industry and the need for
visionary leadership

The benefits of expanding a law firm's reach into new markets

The role of communication and branding in growing a legal
practice






Join the FREE mailing list!


Get behind-the-scenes content from You Are A Lawyer. 


1) Visit www.youarealawyer.com


2) Add your email address to the Subscribe pop-up box OR


3) Enter your email address on the right side of the screen


4) Get emails from me (I won't fill your inbox with junk)!





Interact with You Are A Lawyer


Kyla Denanyoh hosts the You Are A Lawyer podcast. Follow the
podcast:


YouTube: https://www.youtube.com/@youarealawyer


Website: https://www.youarealawyer.com


This episode was produced by KD Creative, a podcast strategy firm
for business owners. Visit skiptheboringstuff.com to get in the
ears of your ideal customers.