Why Has Advertising Become Political? - Rory Sutherland

Why Has Advertising Become Political? - Rory Sutherland

1 Stunde 23 Minuten

Beschreibung

vor 9 Monaten
Rory Sutherland is a British advertising executive and is the Vice
Chairman of the Ogilvy & Mather group of companies. SPONSOR.
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00:00 Introduction 05:00 Bud Light 12:24 Brands Pushing Agendas On
Social Issues 16:02 The Jaguar Rebrand 28:57 The Explore-Exploit
Trade-Off 36:53 Moralistic Lecturing From Companies 52:51 Getting
The Media We Deserve 57:54 Rory's Thoughts On Political Marketing
And PR Learn more about your ad choices. Visit
megaphone.fm/adchoices

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