Podcast 10: How Perseverance or Persistence Helps Entrepreneurs, Organizations

Hosts Dr. Tobin Porterfield and Bob Graham discuss perseverance or
persistence, and why it plays a critical role in group
dynamics.
Introduction
Graham ‘0:21': Welcome to Episode 10 of Serious Soft Skills. I'm
Bob Graham and with me as always, at least so far, is Dr. Tobin
Porterfield. We each teach college; we collaborate on researching
soft skills, and we both have used and seen others employ soft
skills over the course of our long and illustrious careers, not
that long and not that illustrious. We think our experience and
expertise give us a unique lens for looking at soft skills. We're
going to show you that when we talk in the next few moments about
perseverance.
What Is Empathy?
Porterfield ‘0:57': Bob, you already let the cat out of the bag
about what we are covering, but I am pretty excited. In these
podcasts, we laid out the over 50 soft skills that we have
identified through our research and we framed them into four groups
— Individual soft skills, a big list with 28; ones where we
interact with people, Nexus soft skills, where there are seven;
then we looked at Group soft skills, where we work with a team or
group; and Enterprise soft skills are the leadership ones.
Porterfield ‘1:32': Now it's time to dig in deeper. Today we want
to get into one of those Individual soft skills, one of the 28. In
our list, we call it persistence. The individual should bring
persistence when going after an objective, to not let obstacles get
in their way. Persistence is to vastly pursue when undertaking a
task even when hindered by an obstacle or distracted by an
obstacle.
Perseverance is different from being stubborn.
Porterfield ‘2:07': We've worked with people who have are stubborn.
Then we looked at other people who we admire because they
persevere. It's not usually the person who is stubborn that we
admire. It's perseverance. There's a difference there that we want
to make sure we unwrap today. We really need to understand what
perseverance means for an individual and how an organization
perseveres.
Graham ‘2:33': Can I tell you a story, Toby? I have a great story
about someone who persevered. And when I get to the end I think you
are going to know who this person is. I think everyone will know
this person.
The Story of a Writer Who Finally Succeeded
Graham ‘2:48': For purposes of this story, I am going to call him
Steve. And Steve when he was a child liked to write. He wrote his
first story before he could even shave. His mother loved his story
and said it should be in a book. He didn't think a lot of it. A
couple of years later, he sends one of his stories to a magazine to
get published. They rejected it. He put the rejection letter on his
wall and he keeps writing. He keeps writing. And he gets more and
more rejection letters, but he keeps writing. Ten years later, he's
still getting more rejection letters. Now, he is 26 years old. He a
teacher with a wife and two children and gets a telegram — back
before the Internet — and the telegram is from Doubleday Publishing
Co., one of the big publishing companies. They tried to call him on
the phone, but he and his wife didn't have enough money for a phone
at that point. But he kept on writing and teaching. The telegram
isn't a rejection letter, but Doubleday wanted to publish his first
novel. It was horror story about Carrie White, a teenage girl with
telekinetic powers. He got a $2,500 advance for the book and not
long after that, the paperback rights for Carrie sold for $400,000.
That was the start of the person we know as Stephen King, one of
the most prolific writers of the 20th Century and into the 21st
Century. 
Graham ‘4:37': I'm a writer so that story of course resonates with
me profoundly.

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