Podcast 27: Using Soft Skills Effectively in Your Job Search

In the second week of the Six Weeks of Serious Soft
Skills Strategy, Dr. Tobin Porterfield and Bob
Graham talk about integrating soft skills into
cover letters and resumes.


 


Most employers continue to focus on technical
skills, which are critical in their hiring
decisions. But applicants who look for matches and
exploit those matches can position themselves ahead
of other candidates and show employers why they are
perfect for a position.


Among the topics they discuss in this episode are:


Why job searches usually mean short staffing
when they need to make the right choice when
short-staffed

How to make an employer see how you fit into an
organization

Understanding a company and how to be a perfect
match

Storytelling and being “sticky” in the process

The categorization effect on hiring

How to cut through the stack of resumes

Why employers are looking to eliminate
applicants

The difference between job qualifiers and job
winners

A practical application of what we are
discussing with an actual job posting
How storytelling is key to getting interviews,
especially if you are age 40 and above



Next Week


Week 3 of Six Weeks of Serious Soft Skills Strategy
will explore how to integrate soft skills into
cover letters and resumes to improve your chances
of getting a job interview.









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