44 Using Storytelling to Engage Your Audience Emotionally

Today’s episode isn’t about writing the Great American Novel, but
rather how we incorporate the powerful aspects of storytelling
into how we explain our work and our ideas so we connect
emotionally .


Cohosts Dr. Tobin Porterfield and Bob Graham explore this
important aspect of success, looking at it helps us at
interviews, in meetings and when working with any other group.
Storytelling can work in any situation where we talk about our
work.


Among the topics they cover in this episode of the Serious Soft
Skills podcast are:





Defining how storytelling fits into explaining ourselves

Making an idea “sticky”

How widely this approach can be used

The value of storytelling in a meeting as simple as a daily
or weekly status meeting

The right preparation for storytelling to succeed

Understanding our audience’s needs

Why less is more in some cases and why more can be valuable
at other times

Self-editing our stories to meet specific needs

Why writing the story out in advance or developing great
themes and plot lines won’t work

Building the story from two or three key elements or takeaway
you want the audience to learn from your story

Planting words to make things sticky

Sticky versus stinky

How to prepare for an interview to ensure you’re sticky

Making experiences become sticky through storytelling

Developing an emotional connection

Real examples of how storytelling can make us look better to
employers and others

How anecdotes and stories about what you do in a job can help
others understand the value you can bring to their organization

Going from a worker to a worker who did important work

Finding stories to explain how our skills can be
transferrable






Next week


We’ll delve into another one of the 55 soft skills in an episode
coming out Wednesday.


Hosted on Acast. See acast.com/privacy for more information.