65: Part 1 of Interview with Keith Daw on Sales & Soft Skills

So many of us are involved in selling, either as a career or for
our ideas. We brought in an expert to talk about the role of soft
skills in sales. This week Bob Graham is talking to Keith Daw,
Vice President of Business Development and Trainer at Sandler
Training in Baltimore, for a discussion on soft skills and
sales. 


Keith Daw trains high-level executives on sales and training. He
also is a strong advocate for the role of soft skills in
business. Here is the first part of an interview Bob recently did
with him.


Among the topics they discuss in this interview are:


Where sales and soft skills intersect

How good listening factors into sales

Where empathy plays a role

What sales is really based on






Keith Daw, Vice President of Business Development and Trainer at
Sandler Training in Baltimore is McDonell Consulting Group, a
Sandler Training operation, based in Towson, Maryland. More
information is available at mcdonell.sandler.com. If you aren’t
in Baltimore, Keith will find you a Sandler Training program near
you, both in the U.S. and internationally. If you are in the
Baltimore area, he has some free local events that our listeners
are free to attend. Find out all about them at
mcdonnell.sandler.com.


Next week, we will air the second part of Bob’s interview with
Keith Daw, where they talk about presentation and an array of
soft skills that go into dealing with other people in a sales
situation. New episodes come out every Wednesday.


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