Episode 72 Elevating Your Elevator Speech and a Live Elevator Pitch Makeover

We talk to a resident expert about how to take an elevator pitch
or elevator speech from boring to bright, bold and
business-friendly. 


Co-host Dr. Tobin Porterfield interviews his co-host, Bob Graham,
who has helped thousands of people, from college students to
CEOs, in a wide range of fields to build a powerful elevator
pitch.


Among the topics they discuss are:





How long should an elevator pitch be

The roots of elevator pitches

The one-and-only objective of the elevator pitch

A results-focused approach that focuses on value 

The keys to developing an ever-better elevator pitch

How you elevator pitch has to hue to the audience you are in
front of

The structure of a great elevator pitch

Fixing up Toby’s elevator pitch live!

Getting them to ask for more

The ongoing trial-and-error that leads to a better elevator
pitch

How to know when it's working






Look for a new long-version episode in about two weeks, and
1-minute versions of the podcast every few days, a few times a
week. 


If you want to talk to us about episode ideas, insights or
guests, please email us at info@serioussoftskills.com or tweet us
at @RealSoftSkills.


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