14. Are We Seeing A Brand Resurrection

14. Are We Seeing A Brand Resurrection

In today’s fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager,
24 Minuten
Podcast
Podcaster
Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish

Beschreibung

vor 8 Jahren
In today’s fragmented media landscape, branding has become even
more important as it may well often be the only form of
communication a potential customer ever experiences. So much more
than a logo or decision made by a junior marketing manager,
branding is enjoying a renaissance of late and may well enter the
next decade as the most important weapon in the marketing
communications armoury. Join R-Co CEO Richard Henderson and Paul
Gardner on www.pgpodcast.com

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