15. Will Programmatic Simply Turn Out To Be Problematic?

Ever since media businesses began to spin off from advertising
agencies in the 1990’s, they not only started to look different but
in many cases, even started to talk differently. Now we have
programmatic media which is not only a linguistic challenge, but a
human one too given its use of robotic software. But does this use
of machines make life in the media businesses easier or harder?
Join Dentsu Mitchell MD John Thompson and Paul Gardner
on www.pgpodcast.com