24. How Do You Sell 237,629 Square Kilometres?
Tourism is business...big business. In fact, this year in Victoria,
the tourism and event industry will generate $21B and employ over
two...
Podcast
Podcaster
Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish
Beschreibung
vor 8 Jahren
Tourism is business…big business. In fact, this year in Victoria,
the tourism and event industry will generate $21B and employ over
two hundred thousand people. So how do you sell a State to overseas
and interstate visitors? And is selling Melbourne to Sydney-siders
harder than selling ice to Eskimos? Join Visit Victoria's General
Manager of Major Events, Damien de Bohun as he talks to Paul
Gardner on www.pgpodcast.com
the tourism and event industry will generate $21B and employ over
two hundred thousand people. So how do you sell a State to overseas
and interstate visitors? And is selling Melbourne to Sydney-siders
harder than selling ice to Eskimos? Join Visit Victoria's General
Manager of Major Events, Damien de Bohun as he talks to Paul
Gardner on www.pgpodcast.com
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