24. How Do You Sell 237,629 Square Kilometres?

24. How Do You Sell 237,629 Square Kilometres?

Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors?
31 Minuten
Podcast
Podcaster
Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish

Beschreibung

vor 8 Jahren
Tourism is business…big business. In fact, this year in
Victoria, the tourism and event industry will generate $21B and
employ over two hundred thousand people. So how do you sell a State
to overseas and interstate visitors? And is selling Melbourne to
Sydney-siders harder than selling ice to Eskimos? Join Visit
Victoria's General Manager of Major Events, Damien de Bohun as he
talks to Paul Gardner on www.pgpodcast.com

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