Recognizing The Emerging Cannabis Industry lacked Sophisticated Sales-Based Data

Today on 420 Cloud our host Alex Mardikian is joined by a Harvard
MBA, former McKinsey consultant, and serial entrepreneur. He is the
founder of BDS Analytics Roy Bingham. Bingham started BDS Analytics
after recognizing that the emerging cannabis industry lacked the
kind of sophisticated, sales-based data that is both commonplace
and essential in other, more established industries. In those
industries, market research – and consumer behavior – drive
everything from new product development to inventory and branding
decisions. Among his prior businesses, Bingham had been both an
early investor in SPINS – a very successful data analytics company
for the Natural Products Industry and later an expert user of their
data as a senior marketing executive in natural products. He has
hosted conferences such as The NBJ Summit, spoken at hundreds of
events, appeared on national TV, authored many articles and been a
partner in Nutrition Business Journal – the leading business news
service for the natural product Industry.