The Go To Marketing Learning Curve

The Go To Marketing Learning Curve

23 Minuten

Beschreibung

vor 5 Jahren

In this special episode from Cloud 100, we’re talking about how
the go-to-market strategies of B2B SaaS companies have evolved
over the years, as more companies successfully scale at breakneck
speeds. In this conversation, Karen Peacock, CEO of Intercom,
Nick Mehta, CEO of Gainsight, and Manny Medina, CEO of Outreach,
discuss the various models of GTM success as cloud companies
build, grow, and scale. Plus they share frameworks and advice to
leaders on the decisions they navigate in order to align
functionally across the organization and drive customer adoption,
retention, and expansion. 


To learn more, go to: https://www.bvp.com/atlas/cloud-giants

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