Episode 12: Getting Attention: The Fundamental Principles Behind an Indie Marketing Strategy

Today's episode is about getting attention. But not in the
SEO-driven, click-baity kind of way. This episode seeks to answer
the big picture question, "How can I market my film (or any
creative work) in a way that's sustainable, authentic, and
impactful?" It's the 30,000 foot view and a good place to start
if you're new to marketing or looking to get re-inspired as you
implement your own strategies. In this episode, Courtney breaks
down the overall marketing plan for Screen Test. She shares the
fundamentals she's implemented over years of working on a variety
of professional marketing campaigns, the lessons she's learned
from marketing her own work, and how to determine what kind of
strategy will work for you.


Follow @queensbirdfilms for updates on our film, Screen Test, and
watch it for free now.


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