Munyaradzi Nyikavaranda: Behavioural Science & Big Data making Business Value come to Life

Munyaradzi Nyikavaranda, Group Executive Head: Digital Analytics
& Marketing Technology at MultiChoice Group talks with us about
how his team is using behavioral science and big data to create
shortcuts to business value

In this week's episode of the Business of Data podcast, host
Catherine King talks with Munyaradzi Nyikavaranda, Group
Executive Head: Digital Analytics & Marketing Technology from
South African Media company, MultiChoice Group. Together they
walk the complexities of human nature, and how behavioral science
can provide quantitative answers to business questions.


In the discussion this week:


The quantitative data behavioral science can provide

The risk element to influencing customers' behavior

Challenges of a value-driven mindset

Successful examples of behavioral science making a difference