Suresh Martha: The Power of Third Party Data

Suresh Martha, Head of Data-Driven Innovation & Analytics for
EMD Serono Inc talks with us about how additional datasets can
provide much-needed market context to the business

In this week's episode of the Business of Data podcast, host
Catherine King talks with Suresh Martha, Head of Data-Driven
Innovation & Analytics for the healthcare business of Merck
KGaA, Darmstadt, Germany, EMD Serono Inc. Together they walk
through the challenges and benefits of third party data, and how
it can add in market context which allows you to stay
competitive.


In the discussion this week:


Data quality challenges of third-party data

Ethics and access to third-party data

Thinking outside the box of traditional datasets

Marketing intelligence benefits