Avinash Tripathi: Flipping the Narrative of Analytics, from Cost to Profit

In this week's episode of the Business of Data podcast, host
Catherine King talks with Avinash Tripathi, Vice President of
Analytics - Marketing Analytics and Marketing Sciences,
University of Phoenix. Together they walk through the challenges
and benefits of approaching analytics as a profit and
revenue-generating opportunity, rather than a cost center.


In the discussion this week:


Making analytics simple

Practical tips on approaching business problems with
analytical solutions

Accessibility

Profit generation as a mindset