How Did NELK Become a Business Empire?

Over the last 5 years, the NELK boys gained a massive following
which no prank channel has ever accomplished before. Not
VitalyZdTv, FouseyTube… not even Roman Atwood who did extremely
well for himself, Nelk seemed to come out of nowhere and take
things to a level not yet seen before. What started as a typical
prank channel with videos like Coke prank on cops transformed into
their now hugely popular brand "FULL SEND" and via both these
brands Nelk would become a household name in the worlds of both
media & business. The Full Send merch brand started off with
limited drops of hoodies and has since expanded into an array of
markets including their fitness supplements, their own hard seltzer
brand, and on top of this, collaborations with huge organizations
like the UFC. They also now have their Full Send podcast and
through this, the NELK Boys are expanding to new heights becoming
much more than your typical "prank channel" and landing interviews
that it appears even the likes of Jimmy Kimmel and his late-night
show can’t manage or don’t have the for sight to book. Big kudos to
these Canadian kids but if you clicked on this video the question
we want to answer today is: How did NELK become a business empire?