The Fall of Balenciaga | Timeline

Ever since Georgian fashion designer Demna became the artistic
director of the European fashion-house Balenciaga in 2015, the once
lauded brand has become far more infamous for its controversy than
its clothing. But the surprising thing to discover is how often
that’s been by design – like that time they remade IKEAS’s 99-cent
shopping bag as a $2,000 luxury good. Hell, they even dressed one
of the sexiest women in the world in a head-to-toe black body
stocking and then sent her up a flight of stairs to the Met Gala.
Poor Kim. But something tells me we probably really should have
started paying closer attention when Balenciaga created a campaign
that would see models walking up and down the runway while carrying
garbage bags made out of expensive leather. In almost every one of
these moments, Balenciaga was counting on outrage to fuel their
brand, but now, they’ve finally gone too far after releasing two
new campaigns that has taken public outcry to levels they never
dreamed of reaching. It all started in the middle of November when
Balenciaga published a campaign called, innocently enough,
Balenciaga Gift Shop. But the name is where all forms of innocence
came to a stop.