What Kony 2012 Really Taught Us
Invisible Children’s viral marketing campaign unintentionally
informed a lot of digital activism to follow.
32 Minuten
Podcast
Podcaster
Beschreibung
vor 4 Jahren
In 2012, the non-profit organization Invisible Children released
Kony 2012, a short film about the human rights violations in
Uganda perpetrated by Joseph Kony, which rapidly took over the
internet and made Joseph Kony a household name. On today’s episode,
Rachelle and Madison look back at the origins of the organization,
how its creator handled the extreme popularity of their viral
moment, and what lessons we learned from its utter failure. Podcast
production by Daniel Schroeder and Derek John. Support ICYMI and
listen to the show with zero ads. Sign up to become a
Slate Plus member for just $1 for your first month. Learn more
about your ad choices. Visit megaphone.fm/adchoices
Kony 2012, a short film about the human rights violations in
Uganda perpetrated by Joseph Kony, which rapidly took over the
internet and made Joseph Kony a household name. On today’s episode,
Rachelle and Madison look back at the origins of the organization,
how its creator handled the extreme popularity of their viral
moment, and what lessons we learned from its utter failure. Podcast
production by Daniel Schroeder and Derek John. Support ICYMI and
listen to the show with zero ads. Sign up to become a
Slate Plus member for just $1 for your first month. Learn more
about your ad choices. Visit megaphone.fm/adchoices
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