The Influencer Even Skeptics Love

On today’s episode, Rachelle Hampton is joined by NPR’s Candice Lim
to discuss the online rise of Emma Chamberlain. They discuss her
origins as a YouTuber in 2017, how she kept evolving her brand so
it never got stale, and why she’s so different from her fellow it
girls. This podcast is produced by Daniel Schroeder, Rachelle
Hampton, and Daisy Rosario. Subscribe to Slate Plus at
http://slate.com/icymiplus Make an impact this Black History Month
by helping Macy’s on their mission to fund UNCF scholarships for
HBCU students. Go to macys.com/purpose to learn more. Learn more
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