How To: Succeed at Social Media

Emily is a successful career and executive coach in Ohio, who has
done well finding clients through word-of-mouth. But in order to
expand her business she knows she has to up her online marketing
game. The only catch? She is terrified of social media. On this
episode of How To!, co-host Amanda Ripley brings in Suzy Wagner,
president of Brand & Buzz. Suzy has some surprising advice for
creating a social media strategy that cuts through the noise while
being realistic and authentic to yourself. If you liked this
episode, check out: “How To Beat Hackers at Their Own Game.” Do you
wonder how best to use your time? Send us a note at howto@slate.com
or leave us a voicemail at 646-495-4001 and we might have you on
the show. If you enjoy this show, please consider signing up for
Slate Plus. Slate Plus members get an ad-free experience across the
network and exclusive content on many shows—you’ll also be
supporting the work we do here on How To!. Sign up now at
slate.com/howtoplus to help support our work. Learn more about your
ad choices. Visit megaphone.fm/adchoices