Was TikTok Silent or Silenced?
Why Universal Music Group pulled their catalog from TikTok and
created a lose-lose situation for everyone involved
35 Minuten
Podcast
Podcaster
Beschreibung
vor 1 Jahr
Candice Lim is joined by culture critic and reporter Cyrena Touros
to break down the battle between Universal Music Group and TikTok.
On February 1, UMG started pulling their artists’ music from TikTok
after their licensing contract expired. This meant creators weren’t
able to interact with music from artists like Taylor Swift, Drake
and Olivia Rodrigo. UMG claims this drastic move was necessary to
ensure appropriate compensation for their artists and songwriters.
But TikTok fired back, saying UMG was putting “their own greed
above” the interests of UMG’s artists because TikTok is a free
marketing and discovery platform for their talent. So who’s the
real villain here and how will musicians and creators cope during
this battle? This podcast is produced by Se’era Spragley Ricks,
Daisy Rosario, Candice Lim and Rachelle Hampton. Learn more about
your ad choices. Visit megaphone.fm/adchoices
to break down the battle between Universal Music Group and TikTok.
On February 1, UMG started pulling their artists’ music from TikTok
after their licensing contract expired. This meant creators weren’t
able to interact with music from artists like Taylor Swift, Drake
and Olivia Rodrigo. UMG claims this drastic move was necessary to
ensure appropriate compensation for their artists and songwriters.
But TikTok fired back, saying UMG was putting “their own greed
above” the interests of UMG’s artists because TikTok is a free
marketing and discovery platform for their talent. So who’s the
real villain here and how will musicians and creators cope during
this battle? This podcast is produced by Se’era Spragley Ricks,
Daisy Rosario, Candice Lim and Rachelle Hampton. Learn more about
your ad choices. Visit megaphone.fm/adchoices
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