Rachel Karten on Snark Subreddits and Ryan Sheckler

Candice Lim is joined by Link in Bio writer Rachel
Karten, whose Substack breaks down how Stanley Cups went viral, why
the Duolingo owl got a BBL and how “seemingly ranch” hit
supermarket shelves. Karten was a social media manager who started
her newsletter after leaving Bon Appétit following a racial
and labor reckoning in 2020 that exposed — what the
publication themselves called — a “toxic, top-down culture.” Since
then, Karten has found a rapt audience of more than 55,000
subscribers who are social media managers like herself, marketing
insiders and curious readers who just want to know how and why
they’re being influenced at. This podcast is produced by Se’era
Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.
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