An Influencer Hates To See This Subreddit Coming

Candice Lim is joined by media scholars Dr. Jess Maddox and Dr.
Jess Rauchberg to discuss the subreddit r/NYCInfluencerSnark: In
the early 2020s, influencer snark pages began as a way to contain a
growing, unregulated economy where sponcon and diet teas began to
thrive. With more money flowing into influencer marketing, a
backlash started to emerge on Reddit as followers became anti-fans,
then haters. On today’s episode, the doctors discuss their paper
(“She’s my bitch eating crackers”) and how r/NYCInfluencerSnark
contributes to feminist media scholarship. This podcast is produced
by Alexandra Botti, Daisy Rosario and Candice Lim, with production
assistance from Vic Whitley-Berry and Kat Hong. Learn more about
your ad choices. Visit megaphone.fm/adchoices