Making Competition Irrelevant | What is a “blue ocean” strategy?

Making Competition Irrelevant | What is a “blue ocean” strategy?

Renée Mauborgne, co-author of Blue Ocean Strategy
35 Minuten

Beschreibung

vor 9 Jahren

Are you ready to move from downward pricing pressure to upward
pricing possibility? Are you ready to start having customers seek
you out rather than having to chase them down? Do you want to
know the secret to making the competition irrelevant? Or how to
transition from a red ocean of bloody competition to a blue ocean
of uncontested market space?


In this episode of the Tony Robbins Podcast, you will be hear
from Renée Mauborgne – professor at INSEAD and co-director of the
INSEAD Blue Ocean Strategy Institute, and author of the
best-selling book, Blue Ocean Strategy, which has sold over 3.5
million copies across 5 continents and was recently updated and
expanded in 2015 – as she discusses how any business can break
away from the competition, build a strong brand, and get the
world of social media to start talking.


 


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Copyright Robbins Research International

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