Part 2: The SoulCycle Phenomenon | Behind the scenes with SoulCycle CEO Melanie Whelan at Business Mastery

In this episode of the Tony Robbins Podcast, we are bringing you
front and center to Business Mastery, where Tony recently led a
panel discussion with the business leaders behind some of today’s
fastest growing companies – companies that are simply on fire.
Companies like SoulCycle.


Chances are, you’ve either been to SoulCycle or have at least
heard someone raving about their experience. Because it has taken
the fitness world by storm. And one of the key players behind
this new fitness phenomenon is CEO Melanie Whelan.


Melanie has served as SoulCycle’s CEO since June of 2015. And in
just this short time, she has helped take the company from 7
operating locations to 70 jam-packed studios across the nation
serving over 4 million people a year. And they are still growing
at an exponential rate.


So what makes SoulCycle such a powerhouse? How did they create so
many raving fans? And how have they managed to consistently
maintain their revolutionary customer experience while scaling at
such a massive rate?


These are just some of the questions that are answered in this
episode, as Tony and Melanie delve into SoulCycle’s innovative
workout culture, their unique hiring process, and the customer
experience that they’ve built so consciously that it has created
raving fans in every location.