The Ultimate Customer Experience | Warby Parker Co-Founder Neil Blumenthal on giving customers everything they didn’t know they need

In this episode of the Tony Robbins Podcast, we are bringing you
back to Business Mastery, where Tony recently led a panel
discussion with the business leaders behind some of today’s
fastest growing companies. And this time, you’re going to hear
from one of the founders of a company that changed the eyewear
business forever.


If you have ever worn eyeglasses, then you know that the
traditional process is expensive and inconvenient. On average, a
pair of glasses costs nearly $300. And the trips you have to make
to the retailer to sift through the pairs, try them on, and order
your final choice can really stack up. It’s a real pain point for
a lot of people. But that is exactly why four friends at Wharton
Business School decided to start a business that did something
about it.


Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider launched
Warby Parker in 2010. The premise was simple - offer customers
high-quality eyewear at affordable prices, and establish a
convenient, direct-to-consumer model so that customers could get
eyeglasses anytime and anywhere. But what made this company so
special was how focused they were on perfecting the customer
experience and the massive amounts of research and
experimentation they did to find that sweet spot. 


In this episode, you are going to hear from Neil Blumenthal on
the vision behind Warby Parker, why it was so critical for them
to optimize every single dollar they put into the
company and the tools and strategies that helped them build
Warby Parker into a billion dollar business.