How to innovate in zeros | Jonas Kjellberg on how Skype eliminated costs and took the company to a $2.6B exit – in just two years

If you’re familiar with Tony’s renowned business seminar -
Business Mastery, then you know it’s nothing like your average
business growth conference. Business Mastery is 5-day immersive
seminar where you go to build a platform for explosive growth.
Tony takes you on a deep dive into the business growth
strategies, systems and resources that you need to take your
business to the next level. You learn the innovative strategies
that industry leaders like Apple, Zappos and Facebook have used
to build massive success. You address the critical factors
impacting your own business and learn how you can refocus and
realign with a winning business strategy and psychology to
compete and innovate in any economy. Because when it comes to
business, it shouldn’t be about surviving, it should be about
thriving – having absolute mastery, ownership of purpose, and
fulfillment like no other.


In this episodes, we’re taking you to a special segment within
Business Mastery, where Tony holds a panel discussion with
leaders behind today’s fastest growing companies. And this time,
you’re going to hear from Jonas Kjellberg: serial entrepreneur,
author, investor and most notably – the co-creator of Skype.


Jonas is the ultimate game changer. He’s driven by a deep-seeded
passion to shake up the status quo. While others may focus on
changing one variable at a time, Jonas has his sights set on
changing as many variables as possible. This mindset has led him
to take a number of risks and make a lot of big bets – some of
which failed spectacularly, and some of which became massive
successes like Skype.


Tony and Jonas talk about the evolution of Skype, and how it
became one of the internet’s most revolutionary businesses,
disrupting the telecommunications sector in a way no one saw
coming. Jonas reveals what he has learned from his past failures,
and the key lessons he’s taken with him when it comes to
eliminating costs, customer acquisition, why every company should
be ready to embrace change and pivot on a dime.